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Digital shelf wobbler
Innovative product presentation with digital shelf wobblers
The customer attraction at the point of sale
Digital shelf wobblers are specially animated e-ink displays that can show moving images and text. In retail, they serve as an innovative product presentation at the point of sale for faster perception by customers and put the product in the spotlight compared to competing products.
The lenticular effect of the displays is created by the so-called ink-in-motion technology: here, a transparent colour print - also called overlay - is placed over a conventional e-paper display. Underneath is a layer with segments that can be individually controlled. The flashing animation sequences are created by alternating between black and white.
In addition to product advertising, the displays can also be used for animated warnings, for example about applicable hygiene regulations.
Advantages and use of shelf stoppers
The main focus of the shelf stoppers is their enormous effect on the customers. The animated images and texts attract the customers' attention. As an individual marketing measure, however, the wobblers not only make stationary retail more attractive, but also strengthen sales promotion and brand positioning. Customers can find out about promotions and offers for the product directly on the shelf. In addition to the price, advertising slogans can also be displayed on the shelf wobblers or new products can be promoted. The settings can be changed flexibly. At a viewing angle of 180 degrees, the moving content is displayed without any problems and there is no disadvantage compared to the paper version. The shelf wobblers can also be customized in terms of color, shape and size, and impress with their high resolution and vivid colors. Commissioning, installation and maintenance of the shelf wobblers is also simple and straightforward. Due to the extremely low power consumption and the easily replaceable batteries, there is no additional work for the employees.
Application areas of shelf stoppers
The shelf stoppers are mainly used in stationary retail - from food and beverage retailers and specialty stores to the cosmetics, drugstore and bicycle trade sectors, the areas of application are very diverse. The animated displays are particularly suitable as a sales promotion tool for so-called FMCG articles, i.e. consumer goods for everyday use. Here, the wobblers are placed directly at the point-of-sale to specifically advertise and highlight the products.
Our product portfolio
The digital shelf wobbler are available in a wide variety of designs. On request, we can create individual formats - this way, new products are created again and again. Thanks to the exchangeable overlays, both the background animations and the colour overlays can be adapted to your requirements. This makes it possible to always place visually new advertising messages, images or other content. On request, the e-shelf-labels team will plan an individually designed animated display with you.
Digital shelf wobbler
Animated displays with ink-in-motion technology is designed to draw customers' attention to special products. For more information, please visit our brand website and contact our colleagues at e-shelf-labels.
More about digital shelf wobblerYour direct way to us!
Electronic price labelling is the future and facilitates your retail processes. Benefit from our many years of experience in the areas of labelling and auto-ID. We will find the right and cost-effective solution for your digital price labelling. Contact our competent and trained team right away!
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